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Ladbrokes (Suite 6, Atlantic Suites, Gibraltar) is licensed (ref 010, 012, 104) by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner. Keep up-to-date with the latest sports betting news at Ladbrokes.com, the UK's leading online portal for daily updates, breaking sports news and previews. Check out all of the transfer gossip, top fives, match previews, big name columnists and all the latest odds with our news team providing expert analysis.

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Multi-channel gambling operator Golden Palace has chosen to roll out sportsbook software from Altenar in 200 more terminals across Belgium after just a few months of testing.

This decision, said Altenar COO Dinos Stranomitis, is proof that the software has worked well in the select number of terminals it was originally deployed for across three locations in Saint-Ghislain, Aubenge and Oostende.

“Of course there have been many problems due to the pandemic as the venues have not always been open – and could not, therefore, generate massive volumes,” he said. “But Golden Palace is very happy with how the terminals are functioning.”

The wider software roll-out across Belgium will put Golden Palace – driven by Altenar’s expertise in trading and risk management – in more direct competition with market leader Ladbrokes, an established favourite among the country’s retail sports bettors.

“It’s good recognition for Altenar that Golden Palace, a land-based operator established as far back as 1960, believes that software from Altenar can help them compete in the retail sports betting market,” continued Stranomitis. “We knew when we started working with Golden Palace on the online side five years ago that they had a strong land-based casino operation and some betting shops.

“It was always an opportunity that Altenar could provide the sportsbook to their terminals. The fact that Golden Palace chose Altenar for terminals is a sign that it works very well online.”

Reflecting on the difficulties for the retail betting industry amid the COVID pandemic, he stressed: “The terminal business is huge, but of course the online and mobile side of things is growing faster. It might appear that the timing is not the best but there is huge potential.

“We believe that lots of companies want to provide the same extensive sports betting offering across online and retail, which is where the Altenar software comes in – an omnichannel system where one communicates with the other.”

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This dual approach will be particularly important to Golden Palace, as it looks to build upon its casino success with more of a focus on sports – an extra product Stranomitis believes will provide increased revenues and a better chance of converting players to online.

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However, he did urge caution on the immediacy of any big impact on revenues. “This year we have to be modest about how much the terminals will produce,” he concluded. “The point is to be ready when everything goes back to normal.

“It is a step forward in our partnership with Golden Palace. They are well placed in Belgium with Dutch betting regulation coming in this summer and other neighbouring countries they are interested in entering, so there is massive potential for the partnership.”

Ladbrokes History

Almost older than dirt itself, and originally securing their place by offering Ladbrokes horse betting, this UK wagering giant was founded in 1886. Once UK betting shops were legalized, in 1961, Ladbrokes grew quickly as their land-based wagering outlets went from 50 to over 1,100 shops in a span of six years. Owning a long achievement list, Ladbrokes is credited with being the first to offer fixed odds soccer betting in Great Britain.

Gambling legends, for decades, anyone with access to Ladbrokes online betting is treated to some of the best sports, casino, poker and horse wagering action on the Planet.

Long time gambling industry leaders, Ladbrokes has been through a lot over the past hundred plus years. Following their acquisition of the Gala Coral Group, in 2015, Ladbrokes Coral became the biggest bookmaker in Britain. GVC Holdings, a huge brick and mortar and online UK gambling operator, purchased Ladbrokes in 2018 and maintains their name and branding today. We look forward to Ladbrokes arriving in Canada.

Continuing to offer a massive amount of exciting handicapping options, including Ladbrokes financial betting, this UK wagering giant maintains high-level industry status. Though UK based, lines on North American events, like Ladbrokes Super Bowl odds, are offered daily. Beyond sports, bettors can also enjoy Ladbrokes Vegas style LIVE casino, poker room card play and of course pony betting from tracks around the world.

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    While we will post a more extensive review, once Ladbrokes Canada is launched, there is a lot to look forward to if it ever happens. Love sports handicapping? Well, Ladbrokes is the place to be, as they deliver a never-ending stream of sports betting options. From Ladbrokes F1 odds, to Masters golf betting, and political bets like Trump impeachment odds Ladbrokes sportsbook is packed with around the clock wagering choices.

    Based on our research, and given their long history, banking is secure and Ladbrokes withdrawal times are said to be some of the quickest in the betting business today.

    Unfortunate, that Canadians can’t access them, Ladbrokes offers unique promotions and contests all year long. From deposit bonuses, to their best odds guarantee, plus a fantastic “Cash Out Your Bet” feature, there is a lot to like at the Ladbrokes betting website. Add in a strong mobile platform, popular banking options, plus LIVE customer support, and it is easy to see why Ladbrokes online betting reviews are largely positive.

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