Dublin, Aug. 31, 2020 (GLOBE NEWSWIRE) -- The 'Sports Betting Market - Forecasts from 2020 to 2025' report has been added to ResearchAndMarkets.com's offering.
The sports betting market was valued at US$85.047 billion in 2019.
The sports betting market is projected to witness considerable growth primarily on account of the inclination of the governments of numerous countries towards the legalization of sports betting. Furthermore, the rising penetration of various legal online platforms in some countries is also further supplementing the sports betting market growth in the near future.
The market is also poised to grow on account of the rising popularity of international sports events around the globe coupled with the increasing popularity of high-end sports such as cricket, soccer, baseball has gained a lot of traction in the past years, which has led to a decent increase in the sponsorships for clubs, teams, players.
Additionally, the rising investments by numerous sports organizations in marketing and promotional activities have led to increased investments by major betting companies in providing sponsorships for sports teams around the globe. Thus, the rising commercialization of sports events is considered to be a key factor that is expected to positively impact the market growth during the next five years.
The rising consumer expectations have led to the constant participation of key players of the market in the form of partnerships, collaborations, agreements, and R&D for the launch of various platforms to cater to the rising consumer expectations. For instance, recently in June 2020, Sportech PLC a leading market player in the gaming technology industry of the world announced its strategic partnership with a French gaming operator ZeTurf, the aim of this partnership was to deliver attractive and alternative options for betting on French racing.
Similarly, in May 2020, the company announced a successful launch of Tote Betting services in Moscow for client Pari Engineering Rus. Furthermore, the growing partnerships between high end-resorts and casinos with leading market players for availing their services also shows the potential for the market to grow in the near future.
For example, in February 2020, William Hill, a leading sports betting company entered into a long-term partnership agreement with the Grand Traverse Band of Ottawa and Chippewa Indians (GTB), a federally recognized Indian tribe for exclusively providing online sports betting and online casino gaming throughout Michigan. Also, during the same month, the company also entered into a partnership with CBS Sports with an aim to increase the reach to millions of new sports fans and fantasy players by extending its leadership in sports betting content.
Moreover, in February 2019, Churchill Downs Incorporated entered into a partnership agreement with Golden Nugget Casino for the launch of its BetaAmerica online real-money sports betting and online casino platform in New Jersey.
However, the sports betting market may be restrained by the fact that still sports betting is considered to be an illegal activity in some parts of the world. Also, the recent outbreak of the novel coronavirus is expected to be a major factor inhibiting the market growth during the short run as the intense outbreak has led to enforcement of directives by the WHO such as social distancing and quarantine measure in almost every country of the world.
This has led to the temporary suspension or cancellation of all the major sports events at international, regional, and national levels that include, football, hockey, marathons, cricket, basketball, and more. This is considered to be one of the prime factors that is projected to hamper the market growth for the next ten to eleven months.
Growing legalization is offering lucrative opportunities
One of the major factors that is propelling the market growth opportunities is the rising government initiatives for the legalization of sports betting with an aim for the generation of revenue. For instance, in 2018 sports betting for the first time was legalized in New Jersey. Furthermore, the inclination of governments of various developing countries such as India and Brazil among others to tap the potential of revenue that the sports betting industry holds is considered to be a prime opportunity for the market to grow in the near future. For example, in 2018, the Law Commission of India stated in its report the recommendations for legalizing sports betting in the country.
The global sports betting market has been segmented on the basis of platform, sport, and geography. By platform the segmentation of the market has been done on the basis of online and offline. By sport the market has been classified into cricket, FIFA, horse racing, and others. Geographically, the segmentation of the sports betting market has been done into North America, South America, Europe, Middle East and Africa, and Asia Pacific.
Online segment to witness a decent growth
By platform, the online segment is projected to witness a healthy growth during the next five years. The rapid internet and smartphone penetration coupled with the launch of new online betting platforms are some of the key factors bolstering the growth of this segment throughout the forecast period.
Europe to hold a notable share
Geographically, the European region is anticipated to hold a substantial share in the market throughout the forecast period primarily on account of the legalization of betting in several European countries. Also, investments by players in countries of this region for expansion of services further supplement the market growth in Europe during the next five years.
Competitive Insights
Prominent key market players in the Sports Betting market the 888 Group, Kindered Group plc, Wiliam Hill PLC, and Churchill Downs Incorporated among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Sports Betting market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.
Key Topics Covered
1. Introduction
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.4. Industry Value Chain Analysis
5. Sports Betting Market Analysis, By Platform
5.1. Introduction
5.2. Online
5.3. Offline
6. Sports Betting Market Analysis, By Sport
6.1. Introduction
6.2. Cricket
6.3. FIFA
6.4. Horse Racing
6.5. Others
7. Sports Betting Market Analysis, By Geography
7.1. Introduction
7.2. North America
7.3. South America
7.4. Europe
7.5. Middle East & Africa
7.6. Asia-Pacific
8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
9. Company Profiles
9.1. the 888 Group
9.2. Kindred Group plc
9.3. William Hill plc
9.4. Churchill Downs Incorporated
9.5. Sportech plc
9.6. The Stars Group Inc.
9.7. Webis Holdings plc
9.8. Flutter Entertainment plc
For more information about this report visit https://www.researchandmarkets.com/r/lkiuog

Even with the disruption in sports, Levin said, 14 betting states collectively took in more than $1 billion in revenue in 2020, demonstrating that sports gambling can bolster economies in new markets. Bovada allows sports betting online on their user-friendly mobile interface or in their state of the art poker and casino gaming rooms. The minimum wager online is $1 and $50 for mobile bets. 1 day ago  But since mobile sports betting launched last summer, Illinoisans can now gamble 24/7 from the comfort of home — and they’ve already lost more than $101 million doing so.

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LANSING, Mich. (AP) — Online sports betting and casino games will start in Michigan at noon Friday, an expansion of options for gamblers who now wager through offshore sites.

State regulators have authorized licenses for all three Detroit casinos and seven of the dozen tribes with “Class III” casinos. Additional operator and platform provider licenses are expected to be approved in coming weeks.

Michigan Gaming Control Board Executive Director Richard Kalm this week called the launch a “new era,” saying it will give casinos an additional way to engage with customers and provide state and local governments with extra tax revenue.

Large players in the U.S. mobile gambling market such as DraftKings, FanDuel and BetMGM are launching apps and enticing people age 21 and older with deals to sign up. Big sporting events this weekend including the AFC and NFC championship games and a UFC bout featuring start Conor McGregor.

Sports and internet gambling were legalized under a law enacted more than a year ago, before the coronavirus pandemic struck. Casinos began accepting in-person sports wagers in March but had to wait for the creation of a licensing system for online operations, which have taken on increased significance amid state-ordered shutdowns or capacity restrictions at casinos to curb COVID-19.

“It’s clear to us that there’s incredible demand among Michiganders for at least sports betting. But my expectation is that online casino and in due course poker will be equally popular,” said BetMGM CEO Adam Greenblatt. His company’s app — previously launched in 10 states — is connected to MGM Resorts, including the Detroit casino and hotel.

Greenblatt said the state’s 8.4% online sports betting tax is “very sensible,” allowing licensed operators to compete with offshore sites.

Sports Betting Michigan News

“You’ve got a group of players who have long been betting offshore. We would like to see them bring their play back on shore,” he said. He said there will be minimal if any “cannibalization” of business from players who typically visit casinos but instead will play on the internet.

“We see an expansion of the market — so new players coming in to enjoy our product,” Greenblatt said, adding that MGM, like other casinos, will incentivize online gamblers to redeem rewards points by visiting onsite.

Online Betting Sports Gambling

Casinos offering online games like blackjack will pay a tax of between 20% and 28%, depending on their amount of adjusted gross receipts. Net new annual revenues to the state and Detroit, which has commercial casinos, are projected to total $18.6 million and $13.7 million respectively, according to the Michigan Department of Treasury.

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The money will go to the state’s school aid fund, which covers public schools. It also will be earmarked to a state fund that compensates first responders for lost wages and medical benefits if they get cancer from fighting fires.

Municipalities with tribal casinos will receive a portion of tax revenues, too.

Noting of flurry of internet gambling and sports betting ads in recent weeks, state Attorney General Dana Nessel urged potential online gamblers to read the fine print before signing up.

“In some instances, site users may be required to spend or deposit a certain amount of money into an account before receiving their free play credits, and users should make themselves aware of such conditions so they are not taken off guard,” she said.

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